Ad Manager: Draft support for Meta lead forms

Modified on Fri, 5 Jun at 3:02 AM

What’s New?

Users can now create and save Meta Lead Forms in a
Draft
state directly from the Ad Manager campaign flow.
Added a dedicated
“Save as Draft”
action inside the Facebook Lead Form builder.
Draft forms are now visibly labeled with a
'Draft' badge
inside the lead form selection dropdown.
Added edit support for draft forms directly from the lead form selector using the inline edit icon.
Campaign validation now detects draft or incomplete forms before publishing ads.
Added warnings for forms with incomplete field mappings or unpublished draft states.

How It Works:

Inside the Meta Lead Form builder, users can configure the form normally using sections like: Form Type, Greeting, Questions, Form Fields Mapping, Privacy Policy, Message for Leads
Instead of immediately creating the form on Meta, users can now click “
Save as Draft
.”

Users can reopen draft forms anytime, continue editing, complete mappings and finally publish the form.
If a draft or unmapped form is selected during campaign setup, the system now shows validation messaging such as:

“The selected form is in draft status and has unmapped form fields. Please publish the form and complete field mapping before using it in a campaign.”

Once the form is fully configured and published, it becomes eligible for campaign usage.

Why It Matters:

Meta does not allow editing of already published lead forms, making mistakes costly once a form goes live.
Draft support enables advertisers to iteratively build forms without immediately locking the configuration.
Improves campaign preparation workflows by allowing teams to:

Especially useful for accounts and teams managing complex lead generation setups with approvals or multi-step reviews.

Notes:

Draft forms cannot be used in live campaigns until they are published.
Validation requirements are relaxed during draft save but enforced during final publish.
Existing published Meta forms continue to work without any changes.